Wednesday, December 6, 2006

The Trilogy.

Some of the rough ideas on brand ID I had for Alphalima were pretty decent (they say that some of your favourite/best work never gets published), so seeing as though this is my space on the web I'm going to publish them.
These were early concepts which were disregarded in favour of the "stripes" logo shown in the stationery and logo design posts.
I think the Russian military-esque star turned out particularly well and was a very bold design. The red bleeding a is also a very strong, powerful image both came very close to being the chosen ID. In the end though I think the stripes definitely won for the right reason and just portraid a slightly more classy image if you will.

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