Cobble Craft Driveways.

After producing some business cards for a friend word of mouth spread a bit and it wasn't long before a friend of a friend wanted some cards doing too. Cobble Craft Driveways ID was then born. There were particular hurdles around this design I wanted to overcome and I think I did this in the finished design.
Firstly laying driveways is a very heavy labour intensive and dare I say it masculine job. The driveways that the owner Bryan laid were also very beautiful and bespoke to each customer. No two drives were the same. They included various different materials as opposed to the traditional tarmac, blocks and concrete you would first imagine.
I wanted to create Bryan something to match. Something bold and yet beautiful, something that all his clients would associate with. The company initials were used as the ID and placed on "concrete blocks" created in Photoshop. This side of the card was the powerful side, the masculine side of the business. The reverse however was much softer with a nice classic font and some classic images to finish it all off.
Bryan was very pleased with the result as was I and the cards got some good feedback from his customers too. We went on to produce flyer designs and other literature using this image on all of them.